LSKD × ANDREW J. STEEL: GOOD VALUES

Modern hieroglyphics. Good values. Made to wear.

When LSKD first teamed up with New Zealand artist Andrew J. Steel to paint a feature wall at our Ponsonby store in Auckland, we knew it was just the beginning. Now, that shared story comes to life in an exclusive, limited-edition collection that takes our core values off the wall and onto the street.

Each piece features Andrew’s signature character-led artwork—turning principles like 1% Better Everyday, Fail Forward, and Trust the Process into playful, wearable art.

What’s in the Collection:

  • Hero Outerwear: Embroidered Bomber Jacket and plush, heavyweight Boxy Hoodie.
  • Graphic Tees: Heavyweight structured tees in classic Black and White.
  • Everyday Accessories: Heavy-canvas Tote Bag, unstructured Cap, and custom 3-Pack Quarter Socks.
  • Lifestyle Essentials: The limited-edition ceramic Good Times Mug.
  • Ultra Limited Bomber Jacket: The statement piece...

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A NOTE FROM ANDREW J. STEEL


"My whole thing is storytelling—I learn about people, then I turn their stories and their values into artwork.

This is the first time I’ve ever done anything with a clothing brand, which I’m pretty excited about. As a solo artist, teaming up with LSKD meant we could do something bigger together than I could ever do alone. That’s really what this collab is about: Better Together.

I spent time with the LSKD team, learned the brand values, and turned them into hand-drawn characters. Two of my favourites:

  • Fail Forward: A figure who keeps pushing through the mess of problem-solving, falling forward, and still smiling. Progress is never smooth or straight—you just have to keep making.

  • Pressure is a Privilege: The value I connected with most as an artist. Every day brings a new creative challenge and boundary to navigate. The best work is always made under pressure."


— Andrew J. Steel

Person wearing a black hoodie in front of a drawing background.
Person wearing a black hoodie in front of a drawing background.

Collection Releases In:

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Tuesday September 1st / 5pm AEST

PREVIEW THE ENTIRE COLLECTION

Andrew J. Steel x LSKD
Boxy Hoodie
Black

Andrew J. Steel x LSKD
Bomber Jacket
 Black

Andrew J. Steel x LSKD
Heavyweight Boxed Tee
Black

Andrew J. Steel x LSKD
Heavyweight Boxed Tee
White

Andrew J. Steel x LSKD
Canvas Tote
Black Washed

Andrew J. Steel x LSKD
Good Times Mug
Off White

Andrew J. Steel x LSKD
3 Pack Quarter Socks
White / Black

Andrew J. Steel x LSKD
Cap
Black Washed / White

ABOUT ANDREW J. STEEL

 

15+ Years Behind the Brush.

Andrew J. Steel is a New Zealand-based artist best known for large-scale public murals, immersive interior works, and storytelling art that reads like modern hieroglyphics.

His creative journey started in skateboarding—learning to view physical spaces as playgrounds. "Instead of grinding on things, I started drawing on things."

Andrew’s signature aesthetic is deliberately playful, naive, and relatable—laying out simple, hand-drawn objects and characters to tell complex human stories with a sense of humour. Designed for everyone from kids to adults, his work creates moments where anyone can find a piece of themselves in the art.